The British, First World War equivalent was a brilliant cartoonist named Charles Bruce Bairnsfather.
Bairnsfather's cartoons were featured in a weekly "Fragments from France," serial published in The Bystander magazine.
His best-known character, Old Bill, became the face of the British soldier stuck in the trenches.
He was then posted to the 34th Division headquarters on Salisbury Plan, in southern England. Here, he he developed his humorous series for the Bystander about life in the trenches.
Bairnsfather's most famous character was "Old Bill", an older, experienced soldier with an enormous moustache.
Bairnsfather's cartoon were immensely popular with the troops and created massive sales increases for the Bystander. However, the general public , initially objected to the cartoons as "vulgar caricatures". As the war progressed and romantic notions of war faded, he became more popular. The cartoons did so much to raise morale that Bairnsfather got a promotion and an appointment to the War Office to draw similar cartoons for other Allies forces.
When Bairnsfather died of bladder cancer on September 29, 1959, his obituary in the Times noted that he was "fortunate in possessing a talent … which suited almost to the point of genius one particular moment and one particular set of circumstances; and he was unfortunate in that he was never able to adapt, at all happily, his talent to new times and new circumstances." He may never have been able to extend his talent beyond the Great War, but he gave voice and a face to those who fought in the trenches.